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Monthly Archives: March 2011

Tasty Fashion


Eco fashion designer, Katell Gelebart has taken eco-friendly clothing to new heights with her tasty food packaging fashion. Katell has saved waste packaging of a life in landfill and created a fabulous collection of dresses, aprons, and jackets out of packets of pasta and cat food bags.

Not only do the clothes look great but they also double up as reading material! Genius!



Touchy, Feely Packaging


Apacet has launched a new masterbatch colour range that is reminiscent of centuries-old stone enabling a natural, authentic look to be achieved through polythene packaging. The textural elements proprietary color formulation offers a range of textures and colors which will enables brands to achieve a natural, authentic and holistic identity through their product packaging.

The masterbatch is available in rugged russet, tempered travertine, silvered sandstone, black onyx, sunkissed moss and weathered rock.  So designers get your creative thinking caps on and be the first to showcase this new technology in all its glory.


Angelic Pizza Packaging


The Freschetta pizza manufacturers have taken a whole new innovative and environmentally friendly approach to frozen pizza packaging with the introduction of two new frozen pizza range: Freschetta Simply...Inspired pizzas and Freschetta.

When developing the new range not only did Freschetta create new flavorful variations but the brand took a fresh look at their product packaging. Each of the eight varieties is wrapped in new Fresch-Taste Seal packaging to lock in the flavor while using an impressive 30% less packaging by weight than a traditional pizza carton. By removing the outer box they have saved 1,378 tons of paperboard, which adds up to 23,433 trees that Freschetta is saving each year. That's a tasty reduction!

Source: Freschetta (Schwan's Consumer Brands Inc.) and http://www.packagingdigest.com

The Story of Polythene


The story of polyethylene starts in 1932. Britain, along with the whole industrialized world, was in deep recession following the Wall Street Crash of 1929. It was difficult to find money for large-scale research, and yet something new was needed. In ICI, there was a suggested research program to look for new reactions under extreme pressure. Fifty different reactions were tried, all without success - but one of the failures resulted in the discovery of polyethylene through a remarkable series of coincidences.

One of the suggested mixtures had included ethylene, a very light gas prepared from petroleum. The reaction hoped for had not occurred, but instead there was a white waxy solid on the walls of the reaction vessel. Analysis showed that this must have formed from the ethylene alone. In 1935, the reaction was tried again without the other component, but this time the vessel leaked; nevertheless, some more polyethylene was obtained. At this time, ICI management made the very bold decision to start a major development programme, on the basis of only 8 grams obtained of the promising product! So they tightened up their procedures, and as a result - no polyethylene! It was only after months of work that they realized that oxygen had to be present in some form, either from air leaking in, or, in the first experiment, indirectly from having reacted with the other component of the original mixture. These two "happy accidents" had allowed polyethylene to be produced.

The first proposed application for the polyethylene was in submarine telecommunication cables. This eventually proved unsatisfactory, but it was a fruitful failure, because polyethylene was ready to be used for the critical job of insulating radar cables. Based on the estimated demand for submarine cables, a production plant had been started, and it came into operation in September 1939, on the same day that the Germans invaded Poland. (The next day, Britain and France declared war on Germany). The availability of this insulator allowed the allies to use airborne radar, which gave us an enormous technical advantage in long-distance air warfare, most significantly in the Battle of the Atlantic against the U-boats (submarines) with which threatened to starve Britain of supplies of food and raw materials.

Because of this, polyethylene became a top secret during the war, but emerged shortly afterwards as a commercial product and a whole new industry was developed, polythene manufacturing!

Information by Robert H. Olley, University of Reading Polymer Physics Centre.

Plastic bags 'Officially' greener than cotton bags


Since our blog on 24th Feb, more evidence has come to the surface about the true impact of HDPE bags on the environmental climate.

Packaging news.co.uk celebrated the long-awaited report from the Environment Agency, entitled Life Assessment of Supermarket Carrier Bags proving that Cotton bags are no greener than plastic bags. The report found that ordinary high density polythene bags used by retailers are greener than supposedly low impact choices.

The report highlighted that HDPE bags are, for each use, almost 200 times less damaging to the climate than cotton hold-alls favoured by environmentalists, and have less than one third of the C0₂ emissions than paper bags. The findings suggest that, in order to balance out the tiny impact of each lightweight plastic bag, consumers would have to use the same cotton bag every working day for a year, or use paper bags at least three times rather than putting them in the bin or recycling.

The new EA study contradicts research that Defra published last year, which found that plastics that incorporate additives to accelerate degradation were potentially damaging to the recycling stream and should be incinerated after use - while landfill was the second-best option.

For further detail on the Government and to read PAFA's reaction go to: http://www.packagingnews.co.uk/news/plastic-bags-more-greener-than-cotton-bags/

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