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Monthly Archives: March 2016

National Apprenticeship Week 2016

National Apprenticeship Week 2016

My Digital Marketing Apprenticeship in Manufacturing

By Nikita Briggs

National Apprenticeship week is designed to celebrate apprenticeships, traineeships and the positive impact they have on individuals, businesses and also the wider economy. The theme for the week is 'Rise to the top!' This means focusing on progression and opportunity to show you how apprenticeships can make you rise to the top and gain skills whilst experience also.

Marketing is truly where my passion and enthusiasm is and I am fortunate that Zoe Brimelow the Brand Director at Duo UK gave me the opportunity to 'rise to the top' and become a Digital Marketing and Social Media Apprentice. For Duo UK digital marketing is an integral part of our strategy to increase brand awareness in new markets and promote our products and services. Digital Marketing and Social Media is changing every day and although at first some people may not see the connection with manufacturing, technology is very much at the heart of modern manufacturing.

I loved the idea of working in the manufacturing industry, and I have been well and truly inspired by everyone I've met and I truly believe it's a great and rewarding industry to work in. However, only 7% of engineering and manufacturing apprenticeships are filled by women and I want to bring more awareness of the great apprenticeships and careers available for women in manufacturing and engineering.

What I love about my apprenticeship is that I am gaining skills on my course that I bring back an implement at work plus I am also learning more skills on the job. Apprenticeships enable businesses to grow their skill base which can result in increased profits, lower prices and better products. My apprenticeship is with The Juice Academy where I study a day every two weeks, this gives me the opportunity to network with other apprentice's and the academy staff are there for any advice I need. The academy also informs me of lots of events to attend to help my development, one of which was the North West Young Apprentice Ambassador Network Conference. The event was held at UK Fast and during the day we heard inspiring speeches from Olympic athletes, business leaders and apprentices about their achievements and received some invaluable advice. I am now a proud North West Young Apprenticeship Ambassador. To become a North West Young Apprenticeship Ambassador (NWYAA) you had to be passionate about apprenticeships and be keen to tell young people and employers about the benefits, also most importantly telling them about your own experience of becoming an Apprentice.

An unfortunate common view many people still have is that apprenticeships are second option and not as credible as other career paths. This is not true at all. Apprenticeships are available in 1500 job roles covering more than 170 industries, including manufacturing. As an apprentice you are rising to the top and becoming who you want to be, this is true of my experience and I would encourage anyone to consider an apprenticeship as a way forward to achieving their career goals.

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