<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rssdatehelper="urn:rssdatehelper"><channel><title>Duo</title><link>http://www.duo-uk.co.uk</link><pubDate></pubDate><generator>umbraco</generator><description>We're passionate about polythene packaging</description><language>en</language><item><title>How to minimise losses of a fulfillment operation</title><link>http://www.duo-uk.co.uk/blog/2013/5/14/how-to-minimise-losses-of-a-fulfillment-operation</link><pubDate>Tue, 14 May 2013 12:33:12 GMT</pubDate><guid>http://www.duo-uk.co.uk/blog/2013/5/14/how-to-minimise-losses-of-a-fulfillment-operation</guid><description><![CDATA[ 
<p class="p1">With UK web sales to overseas markets expected to hit
£28bn in 2020 the pressure is intensifying for retailers to up
their multichannel game. Whilst there is a lot of investment made
in the digital technologies such as functionality and content
investing in improving supply chain and fulfilment can quickly
increase profitability. Managing a profitable fulfillment operation
lies in how to scale for future growth. So, how do you minimise the
losses and streamline fulfilment operations for growth?&nbsp;</p>

<p class="p1"><strong>Protect your products</strong>&nbsp;-
Warehouses are busy, dusty environments. Products can easily be
damaged marked or torn and therefore cannot be sold. If these
garments are accidently sent to customers, they can result in
increase in returns and damage to brand reputation. Profit down the
drain.</p>

<p class="p1"><strong>Design for speed</strong>&nbsp;-&nbsp;When it
comes to picking and packing, speed and efficiency is key. Packing
benches should be arranged so all packaging items can be easily
reached to make packing fast and easy.&nbsp;Postal packaging should
be well-fitting, durable and easy to erect.</p>

<p class="p1"><strong>Pack Smart</strong>&nbsp;-&nbsp;&nbsp;When it
comes to postal costs, keeping number of parcels and size of
the&nbsp;parcel to a minimum is key. Investing in
a&nbsp;larger&nbsp;postal packaging to allow for multi item packing
can&nbsp;significantly reduce spend on postage plus increase
customer satisfaction by all goods arriving together.&nbsp;</p>
]]></description></item><item><title>Sustainability named top purchase criteria for packaging</title><link>http://www.duo-uk.co.uk/blog/2013/4/5/sustainability-named-top-purchase-criteria-for-packaging</link><pubDate>Fri, 05 Apr 2013 11:25:28 GMT</pubDate><guid>http://www.duo-uk.co.uk/blog/2013/4/5/sustainability-named-top-purchase-criteria-for-packaging</guid><description><![CDATA[ 
<p><img src="/media/32158/closed_loop_4_500x333.jpg"  width="500"  height="333" alt="CLOSED LOOP_4"/></p>

<p>An independent research study commissioned by the Steel Market
Development Institute (SMDI), a business unit of the American Iron
and Steel Institute (AISI), revealed 65% of decision makers at
Fortune 500 consumer product companies view packaging
sustainability as a high priority. The survey was conducted by
MindClick in January and February and included packaging decision
makers from major consumer packaged goods companies.</p>

<p><span><span>According to the research findings, the challenge
for consumer products firms is the lack of meaningful information
available to evaluate and compare the sustainability performance of
competitive packaging materials. Packaging executives define
sustainability as the way individual materials contribute to the
environmental and social story of products and brands. Key
contributors to determining sustainability include recycling and
the energy required to transport, store, use and dispose of the
packaging. &nbsp;</span></span></p>

<p>Polythene is a flexible packaging material selected by many
buyers as it is a sustainable, future proof substrate.
P<span>olythene after its first use, is to be recycled and
preferably into a product that can be recycled again.&nbsp;</span>
<span>Duo has invested in a closed-loop recycling system which
re-processes waste polythene back into its raw pellet form. This
pellet is then used to produce new, polythene packaging products
such as refuse sacks, mailing bags and film.</span></p>

<p>Click <a href="/about-us/closed-loop-recycling"
title="Closed Loop Recycling">here</a> for more information on
closed loop recycling.&nbsp;</p>

<p><span>SOURCE Steel Market Development Institute</span></p>
]]></description></item><item><title>How to set up a lean fulfilment operation</title><link>http://www.duo-uk.co.uk/blog/2013/4/5/how-to-set-up-a-lean-fulfilment-operation</link><pubDate>Fri, 05 Apr 2013 10:44:26 GMT</pubDate><guid>http://www.duo-uk.co.uk/blog/2013/4/5/how-to-set-up-a-lean-fulfilment-operation</guid><description><![CDATA[ 
<p><img src="/media/31641/duo-1_499x280.jpg"  width="499"  height="280" alt="Conversion"/></p>

<p><strong>When you set up an e-tail business, making sure your
back of house operation is a smooth, well-oiled machine may not
seem like the most obvious priority.</strong></p>

<p>However, ironing out the wrinkles here can improve customer
experience, boost repeat ordering and ultimately up your profit
margins. The big retailers have been quick to realise this and
we've advised many traditional retailers on how to hone their
e-tail back of house operations to help them realise these
benefits. Here are our top tips on how to run the most effective
back of house operation for your online business:</p>

<p><strong>Speed is king -</strong>&nbsp;consumers have high
expectations when it comes to order fulfilment. Put simply, the
quicker your turnaround and slicker your operation the more you
will impress your customers. In this environment time is, quite
literally money.</p>

<p><strong>What have you got to lose?</strong>&nbsp;- The answer is
a lot. Back of house environments tend to be busy, dusty and
generally unsuited to delicate garments, particularly light summer
collections. Marked or torn garments cannot be sold and this is
profit straight down the drain. If these garments are accidently
sent to customers, they can result in reputational harm. To protect
garments many brands including Oasis, Warehouse, and Harvey Nichols
invest in funnel-necked garment covers, which completely encase a
garment while also controlling levels of static.</p>

<p><strong>It's all in the detail -</strong>&nbsp;Achieving a
set-up which promotes speed means every stage of the process needs
to be carefully considered. A good starting point is talking to
manufactures about how garments arrive; if they are properly
protected at this stage it can prevent issues further down the
line. Similarly ensuring pickers have the right tools for the job
can pay dividends - packing benches should be thoughtfully arranged
so all your packaging items can be easily reached to make packing
fast and easy.&nbsp; Similarly, postal packaging should be easy to
handle, well-fitting and up to the rigours placed upon it. This is
an area we've advised many big brands on.</p>

<p><strong>And what about the rubbish?</strong>&nbsp;Ensuring waste
is disposed of efficiently is all part of running a slick back
office. Brands like Harrods use colour coded waste sacks for
different in-house processes and distinguish between different
types recycling and landfill. Clear sacks can also reduce
pilfer.</p>

<p>With 25 years experience in the packaging industry our packaging
experts applying their technical know-how to review our customers
current packing operation and create the best packaging solution to
optimise your back of house processes. To arrange a site visit
please contact&nbsp;<a
href="http://www.duo-uk.co.uk/retail-packaging-duo-plastics"
title="Contact Us">Duo.</a></p>

<p>&nbsp;</p>

<p><span>Article featured on Drapers Online 26th March
13.</span></p>

<p>&nbsp;</p>
]]></description></item><item><title>Behind the Scenes: BBC Radio 5 Live Budget Special At Duo</title><link>http://www.duo-uk.co.uk/blog/2013/4/5/behind-the-scenes-bbc-radio-5-live-budget-special-at-duo</link><pubDate>Fri, 05 Apr 2013 10:23:47 GMT</pubDate><guid>http://www.duo-uk.co.uk/blog/2013/4/5/behind-the-scenes-bbc-radio-5-live-budget-special-at-duo</guid><description><![CDATA[ 
<p>On Wednesday 20th March, Duo's warehouse was taken over by BBC
5Live and transformed into a radio studio to host their special
budget edition of their show live from Duo.</p>

<p>Despite the freezing temparatures, the debate was lively and
spirts were high. Take a look at all the behind the scenes action
from the show.</p>

<p>Still not had chance to listen to the show? You still have 2
days left to listen online at:
http://www.bbc.co.uk/programmes/b01rk56h</p>

<p><img src="/media/31573/radio-5-live-budget-debate-duo-4_500x390.jpg"  width="500"  height="390" alt="Dave and Max"/></p>

<p><span>Duo Managing Director David Brimelow with BBC 5Live
presenter Max Rushden</span></p>

<p><img src="/media/31578/radio-5-live-budget-debate-duo-10_500x354.jpg"  width="500"  height="354" alt="Dave, Paul, Dale"/></p>

<p><span>Director Dale Brimelow with Finacial Director Paul
Teasdale and Managing Director David Brimelow</span></p>

<p><img src="/media/31583/radio-5-live-budget-debate-duo-25_498x345.jpg"  width="498"  height="345" alt="Team - BBC"/></p>

<p><img src="/media/31588/radio-5-live-budget-debate-duo-61_500x750.jpg"  width="500"  height="750" alt="Max BBC"/></p>

<p><img src="/media/31593/radio-5-live-budget-debate-duo-29_498x360.jpg"  width="498"  height="360" alt="Group BBC"/></p>

<p><img src="/media/31598/radio-5-live-budget-debate-duo-52_500x430.jpg"  width="500"  height="430" alt="Dave and Paul"/></p>

<p><img src="/media/31603/radio-5-live-budget-debate-duo-50_500x333.jpg"  width="500"  height="333" alt="Luke and Paul"/></p>

<p><span>Duo Finance department manager Luke Kness and apprentice
electrical engineer Paul Brown</span></p>

<p>A huge thanks to all the BBC 5Live team,Labour MP Lucy Powell,
Conservative MP David Mowat, Leader of the Liberal Democrats for
Liverpool City Council Richard Kemp, property expert Robert Reed,
and Children's nurse and Royal College of Nursing council member
Mike Travis.</p>

<p>Also a special thank you to&nbsp;<a
href="http://www.neilsonreeves.co.uk/">Neilson Reeves
Photography</a>&nbsp;Manchester for the covering the event and
producing some great PR and Editorial Photography for external and
internal communications.</p>

<p>&nbsp;</p>
]]></description></item><item><title>What are you hoping to see from the budget today?</title><link>http://www.duo-uk.co.uk/blog/2013/4/5/what-are-you-hoping-to-see-from-the-budget-today</link><pubDate>Fri, 05 Apr 2013 10:06:20 GMT</pubDate><guid>http://www.duo-uk.co.uk/blog/2013/4/5/what-are-you-hoping-to-see-from-the-budget-today</guid><description><![CDATA[ 
<p><img src="/media/31553/budgetbox_2172849b_500x313.jpg"  width="500"  height="313" alt="BudgetBox"/>&nbsp;</p>

<p>Only a few hours to go until the budget is announced. Duo
Managing Director, David Brimelow discusses what he is hoping to
see from the budget today:</p>

<p><strong>Government support for manufacturing</strong></p>

<p>I would love to hear that UK manufacturing is to get support. We
can,&nbsp;given the right assistance provide jobs which in turn
would help to&nbsp;reduce the welfare bill and provide income for
the Treasury, as we say&nbsp;in Business this would be a win win
situation.</p>

<p><strong>Reintroduction of capital allowances</strong></p>

<p>Like many Companies Duo have never sought handouts but perhaps
there&nbsp;needs to be some consideration to rewarding Companies
that have&nbsp;achieved growth and job creation in these times of
austerity. Perhaps&nbsp;a return to increased Capital Allowances
could be considered.</p>

<p><strong>Buy British, support UK manufacturing</strong></p>

<p>Duo are a Company that believe we should not look to the
Government to&nbsp;provide all the answers but we also believe
British industry has a&nbsp;role in pulling together in such hard
times. We should look to BUY&nbsp;BRITISH, protect and develop our
UK skills, our workforce and help us&nbsp;grow strong now in order
that we are ready for the future.</p>

<p>Many of our customers are big high street retailers who by
buying from us as UK manufacturers and are supporting their own
economy, but why not more?</p>

<p><strong>BBC Radio Five Live from Duo Tonight</strong></p>

<p>BBC Radio Five Live will be hosting a special budget edition of
the Tony Livesey show at Duo's Manchester headquarters&nbsp;tonight
from 10:30pm.</p>

<p>You can listen to Radio 5 in the following ways:</p>

<p>·&nbsp;On DAB and analogue radio (909/693 AM)</p>

<p>·&nbsp;Online, via iPlayer:&nbsp;<a
href="http://www.bbc.co.uk/5live"><span>www.bbc.co.uk/5live</span></a></p>

<p>·&nbsp;Virgin&nbsp; media 905</p>

<p>·&nbsp;Sky 0105</p>

<p>·&nbsp;Freesat 705</p>

<p>&nbsp;</p>
]]></description></item><item><title>Don’t throw money in the bin: Minimise Packaging Waste</title><link>http://www.duo-uk.co.uk/blog/2013/2/13/don’t-throw-money-in-the-bin-minimise-packaging-waste</link><pubDate>Wed, 13 Feb 2013 10:51:59 GMT</pubDate><guid>http://www.duo-uk.co.uk/blog/2013/2/13/don’t-throw-money-in-the-bin-minimise-packaging-waste</guid><description><![CDATA[ 
<p>&nbsp;<img src="/media/17103/scrap bundle_2.jpg" width="230" height="150" alt="SCRAP BUNDLE_2"/></p>

<p>Packaging is a must have item for any retailer but it's also an
expense - albeit a necessary one. Packaging can cost retailers
dearly in landfill tax and collection charges and excess waste can
also damage a brand's green credentials, so what can be done to
minimise it?</p>

<p>There are two basic rules; firstly minimise the waste you create
and secondly recycle the waste you do:</p>

<p><strong>Minimise waste</strong></p>

<p><strong>Make sure your mailing bags are the right size</strong>:
If goods are packed in bags that are too big, you are automatically
creating waste. A clever range of sizes will ensure you have the
right packaging for your entire range of products, with the added
advantage that goods will arrive neatly presented to the customer.
A packaging audit can help identify the sizes you need,&nbsp;<a
href="http://www.drapersonline.com/retailers/asos">Asos</a> is just
one brand we work with to ensure their packaging range is always
best fit.</p>

<p><strong>Consider all your packaging expenses</strong>: Don't
forget to factor in expenses such as storing and transporting your
packaging; lightweight, compact packaging such as polythene can
offer cost savings over bulkier and heavier materials like paper or
card.</p>

<p><strong>Maximise packaging reuse:</strong> If customers can use
your packaging to return goods you are automatically boosting your
company's green credentials - and you have more material to recycle
(see below)</p>

<p><strong>Boost recycling quality</strong></p>

<p><strong>Investigate&nbsp;<a href="/closed-loop-recycling">closed
loop recycling</a>:</strong> This type of recycling involves a
firm's waste being returned to its raw form and then used to
manufacture a new product. This saves the scrap being sent to
landfill and many firms pay you per tonne for your scrap which can
counteract the cost of your packaging spend.</p>

<p><strong>Avoid contamination:</strong> To maximise the quality of
your scrap packaging and sell at a higher price, it's important to
avoid contamination. With polythene packaging this can include
paper labels or tape, so consider using polythene labels.</p>

<p><strong>Print carefully:</strong> Excess ink can also reduce the
value of your scrap packaging. Clever design, typically taking up
less than 10% of the surface area, ensures you achieving a higher
price per tonne for your scrap.</p>

<p>Article featured on Drapers Online 12th Feb 13.</p>

<p>&nbsp;</p>
]]></description></item><item><title>Wouldn’t return friendly packaging make the returns issue worse for retailers?</title><link>http://www.duo-uk.co.uk/blog/2013/1/29/wouldn’t-return-friendly-packaging-make-the-returns-issue-worse-for-retailers</link><pubDate>Tue, 29 Jan 2013 09:21:30 GMT</pubDate><guid>http://www.duo-uk.co.uk/blog/2013/1/29/wouldn’t-return-friendly-packaging-make-the-returns-issue-worse-for-retailers</guid><description><![CDATA[ 
<h2><img src="/media/16909/returns and refund.jpg" width="341" height="148" alt="Returns and Refund"/></h2>

<p><strong>Returns are a real headache for almost all online
retailers, with some analysts quoting a return rate of 30%, so why
on earth would any businesses want to make returning goods
easier?</strong></p>

<p>Well the answer is simple; research we commissioned shows that
95% of consumers are more likely to make a purchase if they know
they can return it easily.&nbsp; In other words, an awkward returns
policy equals lost sales.</p>

<p>Our research went on to examine which part of the returns
process was most irritating for customers and, perhaps
unsurprisingly, the majority, 56%, identified a trip to the post
office. However a significant minority, 30%, said repacking goods
was the most annoying part of the process, with men and younger
adults particularly averse to doing battle with the sellotape.</p>

<p>While it's tricky for internet retailers to control a customer's
experience at the post office, helping consumers to repackage goods
can boost the customer experience as well as offering other
business benefits:</p>

<ol
style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 15px; padding-top: 0px; padding-right: 0px; padding-bottom: 14px; padding-left: 23px; overflow-x: hidden; overflow-y: hidden;">
<li
style="padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">
<strong>Make your packaging reusable</strong>: Adding a double glue
strip to your mailing bag allows consumers to re-use the packaging
to send their unwanted product back to you in the post. This
improves the customer experience and is environmentally
friendly.</li>

<li
style="padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">
<strong>Reduce damage caused by inadequate packing:</strong> Make
sure your packaging can withstand the weather and the rough and
tumble of the sorting office. Damaged packaging can lead to damaged
goods and poor impressions; almost 95% of consumers claim poor
quality or damaged packaging negatively impacts on their perception
of a business.</li>

<li
style="padding-top: 0px; padding-right: 0px; padding-bottom: 8px; padding-left: 0px; margin: 0px;">
<strong>Recycle your returned packaging:</strong> While cardboard
is widely perceived as a recyclable commodity, other types of
packaging, including polythene are also easily recycled. In the UK
there is a shortage of good quality polythene scrap leading to an
increase in the price per tonne, this means recycling makes
economic sense as well as fulfilling CSR aims and reducing landfill
tax.</li>
</ol>

<p>Article featured on Drapers Online 28th Jan 13.</p>
]]></description></item><item><title>Featured Article: Does your postal packaging damage your brand?</title><link>http://www.duo-uk.co.uk/blog/2013/1/21/featured-article-does-your-postal-packaging-damage-your-brand</link><pubDate>Mon, 21 Jan 2013 09:22:33 GMT</pubDate><guid>http://www.duo-uk.co.uk/blog/2013/1/21/featured-article-does-your-postal-packaging-damage-your-brand</guid><description><![CDATA[ 
<p>Postal packaging has the potential to be a fantastic marketing
tool for online retailers, but it's one which is underutilised by
many brands. At best, this means missed opportunities to promote
your business, while at worse company's risk inadvertently damaging
their own brand.</p>

<p>Research we commissioned proves just how attuned consumers are
to the impact of packaging - <strong>70%</strong> view postal
packaging as integral to the customer experience. If packaging is
poor quality, <strong>95%</strong> sat it negatively impacts on
their perception of a company and 50% admit they are more likely to
return goods.</p>

<p>When viewed from a consumer's viewpoint, the reason for placing
such importance on packaging becomes obvious. For those buying from
online-only retailers, packaging may be the first physical contact
they have with a brand, while individuals who buy from
multi-channel retailers expect the online service to mirror the
glossy in-store experience that retailers invest heavily in.</p>

<p><strong>Here are our top tips to develop really effective postal
packaging:</strong></p>

<ul>
<li><strong>Think beyond logistics</strong> - seek your marketing
team's expertise to ensure your packaging reflects your brand. F+F
at Tesco's new packaging range mirrors fashion trends while John
Lewis has chosen packaging that is of sufficient weight to convey
the high quality so associated with the brand.</li>
</ul>

<ul>
<li><strong>Bridge the gap between online and offline</strong> -
consider including QR codes, brand messages or social media details
to really engage customers.</li>
</ul>

<ul>
<li><strong>Bespoke packaging is cost effective and fast</strong> -
UK-based manufacturers can be extremely competitive, boast short
shipping times and can reduce your company's carbon footprint.</li>
</ul>

<ul>
<li><strong>Don't neglect the practicalities</strong> - best-fit
packaging reduces your overall spend and improves presentation.
Packaging that makes returning goods easier enhances the customer
experience and is environmentally friendly.</li>
</ul>

<ul>
<li><strong>Consider the whole order cycle</strong> - choosing the
right packaging for your business will aid outbound packing,
protect the product during posting, delight your customer and
streamline the returns process.</li>
</ul>

<p>As featured on Drapers Online - In Business Section, 16th
January 2013</p>

<p>www.drapersonline.com</p>
]]></description></item><item><title>The colour of the year for 2013 is….Emerald!</title><link>http://www.duo-uk.co.uk/blog/2012/12/11/the-colour-of-the-year-for-2013-is…emerald!</link><pubDate>Tue, 11 Dec 2012 16:49:35 GMT</pubDate><guid>http://www.duo-uk.co.uk/blog/2012/12/11/the-colour-of-the-year-for-2013-is…emerald!</guid><description><![CDATA[ 
<p><img src="/media/16601/emerald.jpg" width="280" height="421" alt="Emerald"/></p>

<p>Emerald is a "lively, radiant, lush green", Pantone said,
emerald will be seen during the next 12 months across the fashion
industry, beauty, interiors, print, graphic design, plastics and
packaging.</p>

<p>Emerald is a "vivid, verdant green" which "enhances our sense of
well-being further by inspiring insight, as well as promoting
balance and harmony", Pantone said in a statement.</p>

<p>Is your brand lively and radiant? If so, consider using emerald
as the base colour for you mailing bag packaging range in 2013.
Emerald is a great colour for packaging, it is opaque and serves as
a fantastic base material for designs featuring metallic silver and
gold, white, blue and black.&nbsp;Introducing a touch of emerald
ink to your packaging design looks striking and bold when printed
onto a silver of light base substrate and is cost-effective option
to revitalise your packaging design.</p>

<p>Did you know that almost three quarters of consumers now view
the packaging that their goods arrive in as an integral part of the
customer experience? Revitalising your packaging to introduce a new
vivid base colour such as emerald green could improve the
aesthetics of your packaging and improve the overall perception of
the goods purchased reducing the returns rate.</p>

<p>For more information on the benefits of branded packaging visit:
<a href="/our-products/bespoke-packaging-products">Bespoke
Packaging</a>.</p>
]]></description></item><item><title>ATTRACTive Packaging: how to create compelling packaging driven by customer insights</title><link>http://www.duo-uk.co.uk/blog/2012/11/8/attractive-packaging-how-to-create-compelling-packaging-driven-by-customer-insights</link><pubDate>Thu, 08 Nov 2012 16:01:09 GMT</pubDate><guid>http://www.duo-uk.co.uk/blog/2012/11/8/attractive-packaging-how-to-create-compelling-packaging-driven-by-customer-insights</guid><description><![CDATA[ 
<p><span>Well designed packaging can enhance desirability of a
product and establish brand identity. Using techniques that engage
consumers senses creates a memorable experience. Combine this with
consumer insights to create a design that appeal specifically to
the desired target audience = recipe for packaging success.<br />
</span></p>

<p><span>Knowing customer preferences and designing with this in
mind enables a brand</span> <span>to create distinctiveness through
a product's packaging. This means businesses have to be forward
thinking, utilize their consumers' insights creatively and know
their target market.</span></p>

<p><strong>Appealing to Gen I</strong></p>

<p><img src="/media/16461/gen i image.jpg" width="233" height="156" alt="GEN I IMAGE"/></p>

<p>Generation I refers to the children of the youngest baby
boomers. These individuals were born in the age of the internet.
Although research on this demographic is still ongoing, many
companies are finding that combining a clear and strong marketing
message with new technological features, such as QR codes
stimulates their interest.</p>

<p><span><strong>Targeting Gen Y</strong></span></p>

<p><img src="/media/16486/gen y image.jpg" width="276" height="183" alt="GEN Y IMAGE"/></p>

<p>Also known as millennials, Generation Yers have birthdays
ranging from around 1985 to 2003. This generation grew up with
computers most of their life and are therefore especially
responsive to internet campaigns and social media. They process
information quickly, are brand loyal and respond to outside-the-box
humor packaging and advertising efforts.</p>

<p><strong>The Baby Boomers</strong></p>

<p><strong><img src="/media/16496/baby boomers image.jpg" width="240" height="199" alt="BABY BOOMERS IMAGE"/></strong></p>

<p>Born during the demographic&nbsp;post World War II baby
boom&nbsp;between the years 1946 and 1964.&nbsp;This group are big
spenders and many packaging designs are created to appeal to this
mass market. This group do not want to be referred to as old, they
are drawn to packaging that appeal to their youthful side, while
offering real benefits from a product.</p>

<p>Source: Packaging Digest and Lightening Labels&nbsp;</p>
]]></description></item></channel></rss>
